YEA Business is a performance-based influencer marketing agency in Malaysia, connecting brands with the most impactful KOLs and content creators across TikTok, Instagram, and Xiao Hong Shu. We make sure every campaign is tied to your real business goals, so you get actual results you can be proud of.
√ TikTok √ XiaoHongShu √ Facebook √ Instagram
KOL Partners
Campaigns Delivered
Brands Served
Key Platforms
An influencer marketing agency in Malaysia connects brands with Key Opinion Leaders (KOLs), which are social media creators who have built loyal, engaged followings on platforms like TikTok, Instagram, and Xiao Hong Shu. Rather than pushing traditional advertising that audiences skip or ignore, influencer marketing works because it functions like a genuine recommendation from someone your target audience already trusts.
As a full-service KOL agency in Malaysia, YEA Business handles every step of the campaign lifecycle, from identifying the right influencers for your brand to managing content approvals, posting schedules, and post-campaign analytics. You focus on running your business while we make sure your brand reaches the right people, on the right platform, at the right moment.
Unlike traditional advertising, influencer marketing delivers authentic brand storytelling through trusted creators, turning passive scrollers into active buyers and one-time customers into long-term brand advocates.
Influencer marketing spending in Malaysia has grown by over 49%, with brands now allocating up to 25% of their social media budgets to creator partnerships. Read our blog for more industry insights.
Higher ROI vs traditional digital ads
Consumers trust influencer recommendations
YoY growth in influencer marketing spend
Buyers influenced by creator content
We offer a complete range of influencer and KOL marketing services designed to activate your brand across every stage of the sales funnel.
Good results start with clear goals! We align your influencer campaigns with real business objectives by setting clear ROI targets, conversion benchmarks, and performance metrics before the first post even goes live. Every creator partnership should genuinely move the needle for your brand.
Great brands are built over time, and we are here for the long game. We curate meaningful, long-term partnerships with creators who genuinely connect with your brand values, keeping your brand top of mind and continuously bringing in new fans along the way.
Every platform has its own personality, and we totally love that! Our platform specialists craft campaigns that feel completely native on TikTok, Instagram, and Xiao Hong Shu, so your content actually resonates with the audiences you want to win over.
Big sale coming up? We live for this! From exciting product launches and 11.11 Mega Sales to festive campaigns and special events, we deploy exactly the right creators at the right time to drive buzz, traffic, and real conversions for your brand.
We take care of the full picture! From sparking curiosity at the very top of the funnel to converting browsers into loyal buyers, our full-funnel approach means no opportunity is ever left on the table. See all our services here.
It really pays to know what people are saying! We keep a close eye on the digital conversation around your brand and competitors, giving you real-time insights into consumer sentiment so you can stay one step ahead and keep your audience happy.
We offer a complete range of influencer and KOL marketing services designed to activate your brand across every stage of the sales funnel.
Malaysia's fastest-growing platform for influencer marketing. We match your brand with TikTok KOLs and creators who produce authentic short-form videos that spark viral trends and drive real purchasing decisions. Ideal for product launches, F&B, beauty, and e-commerce brands targeting Gen Z and Millennials. Short-form Video · Viral Content · TikTok Shop · Live Streaming
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The fastest-growing discovery platform among Chinese-speaking Malaysians. We strategically seed your brand with authentic XHS KOLs, building a wall of positive reviews that dominate search results in your product category. Perfect for beauty, skincare, lifestyle, and F&B brands. Product Seeding · Review Generation · Chinese Market · Lifestyle Content
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Instagram remains the primary platform for lifestyle, beauty, and fashion brands in Malaysia. We work with nano, micro, macro, and celebrity KOLs to deliver Reels, Feed posts, and Stories that build brand prestige, drive engagement, and generate measurable link-in-bio conversions. Reels · Feed Posts · Instagram Stories · UGC Content
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We coordinate cross-platform influencer campaigns ensuring your brand message reaches the widest relevant audience. From Facebook community campaigns and group activations to YouTube collaborations and coordinated multi-platform launches. We handle it all from a single campaign brief. Facebook Groups · Multi-Platform · YouTube · Cross-Channel
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From the first strategy call all the way to the final performance report, we manage every step so you can focus on running your business.
We kick things off with a friendly chat to understand your brand goals, target audience, budget, and KPIs. Our team then builds a tailored campaign brief covering platform selection, content guidelines, and clear success metrics. Book your free strategy call here!
We shortlist creators whose audience demographics, engagement rates, and content style genuinely fit your brand. Every influencer is carefully vetted for real, authentic engagement. No fake followers, no inflated numbers, just creators your audience actually loves and trusts.
Selected KOLs bring your brand story to life, from TikTok short-form videos to Instagram Reels and Xiao Hong Shu posts. We handle all the approvals, scheduling, and publishing, so your campaign always goes live on time. Easy and stress-free for you!
After the campaign wraps up, you get a clear and easy-to-understand performance report covering reach, engagement, impressions, conversions, and ROI. We do not just hand you a spreadsheet, we help you make sense of it and plan your next winning campaign too!
We are not just another influencer marketing agency. We are your dedicated performance partner, and we genuinely care about growing your brand. Get to know our team.
Every campaign we run is tied back to your actual business goals, whether that is sales, leads, or conversions. Likes are nice, but we are really here to help you grow.
From the very first time someone discovers your brand all the way to the moment they hit buy, we are right there managing the full influencer marketing funnel across all major Malaysian platforms.
We have dedicated platform specialists for TikTok, Instagram, and Xiao Hong Shu who genuinely love what they do. They know the algorithms, the content trends, and exactly how Malaysian audiences think and behave.
Every campaign includes a clear, jargon-free analytics report. No surprises, no mysteries. You will always know exactly where your budget went and what real results your brand achieved.
We know this market inside out. We understand Malaysian consumers across all language communities and cultural moments, which is exactly why our campaigns feel so local, relevant, and relatable to the people you want to reach.
Malaysia is beautifully multilingual, and so are we. We create and manage influencer campaigns in Bahasa Malaysia, English, and Mandarin Chinese, so your brand truly connects with all the communities you want to reach.
We have run successful KOL campaigns for brands across every major industry in Malaysia. Whichever sector you are in, we know your audience, your platforms, and the creators they trust.
Help patients and clients find you first. Our PDPA-friendly influencer marketing and local KOL campaigns quietly fill your appointment book, from KL and Johor Bahru to Penang and Singapore.
Get hungry Malaysians walking in. We grow your brand with food KOLs, look after your online reputation, and use location-based influencer campaigns so your restaurant or café wins every "best makan near me" search.
Win high-quality B2B leads for Malaysian law firms, financial advisors, accountants, and consultants. We pair authoritative content with smart creator partnerships that make decision-makers trust you before they even pick up the phone.
Reach Malaysian parents and adult learners at the exact moment they are researching. We align influencer campaigns and content around the Malaysian school, university, and intake calendar so your enrolments stay comfortably full.
Grow your Malaysian home and lifestyle brand with lifestyle-driven KOL content and social commerce. Perfect for furniture shops, interior designers, and home-décor brands wanting to connect with homeowners in KL, Selangor, and JB.
Generate qualified property enquiries across Malaysia. Geo-targeted influencer campaigns and conversion-focused content help developers, agents, and agencies turn social media reach into real viewings and leads.
Win Malaysia's competitive tech space. We build inbound authority for SaaS, fintech, and IT services through thought-leader KOL partnerships and content that ranks on Google and gets your brand noticed by the right decision-makers.
Sell more online across Malaysia. We drive product discovery with TikTok and Instagram KOL campaigns, Shopee and Lazada influencer activations, and content that turns first-time buyers into happy repeat customers.
Trusted by leading brands across Malaysia, from high-growth startups to well-established enterprises
+ Many more across Malaysia, Singapore & Southeast Asia
We are a performance-based influencer marketing agency in Malaysia. We help brands activate across the sales funnel by deepening influence on key platforms like TikTok, Instagram, and Xiao Hong Shu.
Move beyond vanity metrics with YEA’s precision KPI frameworks. We align your influencer campaigns with tangible business objectives—defining clear ROI targets, conversion benchmarks, and performance metrics before the first post goes live. Ensure every creator engagement drives measurable success.
Establish lasting market dominance with an "Always-On" influencer strategy. We curate long-term partnerships with creators who embody your brand values, driving continuous product discovery and securing top-of-mind recall in a crowded digital landscape. Build a narrative, not just a campaign.
Dominate the algorithms with platform-specific strategies tailored for TikTok affiliate and Instagram. Whether it’s viral short-form video content or aesthetic grid storytelling, our experts craft robust social media roadmaps that leverage specific platform nuances to maximize reach and build authentic social influence.
Accelerate sales during critical windows with Tactical Influencer Activations. From high-stakes product launches and Mega Sales (11.11, 12.12) to festive promotions, we deploy agile creator squads to drive urgency, traffic, and conversions exactly when your brand needs them most.
Experience holistic growth with Full-Funnel Influencer Marketing. As a leading KOL agency, YEA manages the entire customer journey—from sparking initial awareness and discovery to driving e-commerce conversions and fostering loyalty for return visits. We turn viewers into customers, and customers into advocates.
Stay ahead of market trends with Intelligent Social Listening. We monitor the digital conversation surrounding your brand and competitors, providing real-time insights into consumer sentiment and brand health. Turn social chatter into actionable data to refine your strategy and protect your brand reputation.
