Facebook New Updates 2021 | Now can no longer target teens based on interests
Facebook as the world’s largest social media platform, we should fully utilize it and keep up to date with the latest features! As a marketer, let’s catch up and see what’s new on Facebook updates.Facebook as the world’s largest social media platform, we should fully utilize it and keep up to date with the latest features! As a marketer, let’s catch up and see what’s new on Facebook updates.
Difference with early, Facebook now can no longer target teens based on interests. Advertisers only can target those 18 years and above as teens will not be able to be targeted based on interest anymore. Facebook is concerned about the safety of teenagers on using their social media platforms. By adopting these new features, it can prevent teens from reaching the brands that are too young to engage such as gambling, smoking, online dating and alcohol drinks.
As we know how convenient and easy it is for teenagers to approach social media platforms, it is crucial to protect them from negative influence and any kind of potential abuse. Instagram, a social media platform acquired by Facebook, also applied to these updates. By applying these constraints to the frequent use social media platforms, we can ensure better protection and keep teenagers playing safe on the platforms.
