2025 is Here: Xiaohongshu’s Lifestyle Revolution for Brands
2025: Anticipating Great Opportunities with Xiaohongshu
You’ll never guess—Xiaohongshu’s keyword of the year for 2024 is “Abstract”!
Why has “Abstract” become so popular? It perfectly resonates with today's younger generation's “humor-first” mindset. With its unexpected contrasts and creative twists, this content style captures attention. It strengthens the connection between brands and users in a lighthearted and engaging manner.
In 2024, Xiaohongshu’s lifestyle content experienced explosive growth, becoming the highlight of the platform’s ecosystem. There was a 250% increase in home improvement and decor content, a 545% rise in hobbies and interests, and a 360% boost in tech and gadgets. Among these categories, educational content soared by 575%, making it the fastest-growing sector.
As lifestyle content continues to thrive, Xiaohongshu's commercialization strategy for 2025 will emphasize the lifestyle service industry more, encouraging more businesses in this sector to join the platform. By aligning with user search behaviours and user-generated content (UGC), businesses can increase their visibility and foster stronger brand trust through real-life scenarios.
The report identifies key marketing opportunities for 2025, highlighting promising sectors such as parenting and childcare, aesthetic medicine, and urban dining. Brands can leverage these trends to find optimal entry points for engaging consumers, enhancing their influence, and driving conversions.
Scan now to unlock the full report and stay ahead of trends. Seize opportunities and kickstart your successful journey into 2025 with Xiaohongshu!
