6 Industries That Must Have a Video Marketing Strategy
You can likely observed that more and more businesses are using video on their websites. Whether it be embedded in a blog post or as a homepage hero video, it’s clear that video content is becoming more and more critical for each and every industry to use in their marketing efforts.
Video allows businesses to form a closer human connection with each potential customer; this ultimately leads to higher trust and more sales.
Does video make sense for your industry? The answer is always yes, but here are 6 industries that MUST use video on their websites.
#1: E-commerce
As a constantly connected society with remarketing advertisements filling our Facebook feeds, more and more consumers have become reliant on e-commerce over in-store shopping. As a frequent online shopper myself, having a video representation of a product makes a significant difference on my likelihood to buy.
Why? Well, when looking at static image of a pair of pants or a piece of furniture it’s hard to get the full visual and realistic representation as to what the product will look like in person. For instance, I want know what the dress I’m about to buy looks like from every angle on a real moving human being.
#2: Travel & Hospitality
If pictures are worth a thousand words, videos are worth ten thousand more. In such a visual and service-oriented industry as travel, using video to showcase your beautiful business is a no-brainer.
While galleries and slideshows are nice, nothing quite brings the scene to life like video. Whether it be a resort in Mexico, a vineyard in the South of France, or even a motel in the middle of America, video content will help bring your location to life, encouraging website visitors to book with you over the hotel or service down the street.
#3: Healthcare
There is nothing more important than your health, right? This is why trust can be hard to win in the healthcare industry. Whether it be a large hospital searching for a healthcare software company to fulfill a need or a patient choosing a doctor or specialist in their new neighborhood, a huge amount of trust need to be gained to make these decisions.
Google has also found that out of 700 healthcare administrators surveyed, every customer reported watching videos to see product demonstrations. Even more impressive is that after watching, 79% continued on to the manufacturer’s website and 63% talked to others about the information.
#4: Education
When it comes to big, important decisions, education probably falls just behind healthcare. The quality of education received can make a substantial impact on one’s future, so deciding which kindergarten to send your child to or which grad school to apply to as an adult is a heavy-weighted decision.
While video won’t likely be the only factor considered, it is a wonderful way to bring interested parties in the door as they’re searching through your website.
#5: Finance
Money is a sensitive topic, and trusting others to handle your hard earned money isn’t easy. Like in the law industry above, with trust being so critical, a video marketing strategy becomes even more critical for folks in the financial industry.
“About Us” videos, culture/value videos, explainer videos, and video testimonials are just a few video types that financial marketers should be investing time and resources into.
#6: Law
Whether you’re going through a grueling divorce or you’re the victim of a hit and run, when life throws you a curveball you might find yourself searching for the right lawyer to win your case.
While the stakes vary between cases, lawyers are typically a large investment so gaining trust immediately is critical. This is why video is a necessity for lawyer marketing. The prospect needs to feel that human connection immediately, and there’s no better way to do that then to see a video of the lawyer and hearing success video testimonials from their previous cases.
While every industry should have a video marketing strategy, it’s especially critical for the eight listed above. Get out your video camera and start making more website videos to build trust and connect with your audience.
