Tap Into the Festive Spending Wave: Hari Raya 2025 Insights
Eid al-Fitr is one of the biggest spending seasons in Malaysia and Singapore. Consumers prioritize family gatherings, gifting, fashion, and food. Brands that align with these behaviors can maximize engagement and conversions.
Key Consumer Trends for Eid 2025
Shopping & Spending Behavior
-78% of consumers prefer gifting clothes, making fashion the most in-demand category.
-58.9% of Malaysians and 50.8% of Singaporeans use food delivery services during Eid, highlighting strong opportunities for F&B brands.
-25-26% of consumers have ordered groceries online in the past week—offering free delivery could further boost sales.
Brand Discovery & Purchase Decisions
-38.5% of Malaysians and 26% of Singaporeans discover brands through social media ads, making digital marketing a key strategy.
-Discounts and promotions significantly influence buying decisions—64% of consumers prioritize coupons and deals when shopping online.
What Consumers Expect from Brands
-45.5% of Malaysians and 34.8% of Singaporeans want brands to adopt eco-friendly practices.
-Many consumers prefer brands that support local businesses and contribute to social causes.
Maximizing Eid Marketing Success
To capture this seasonal demand, brands should:
✅ Launch festive promotions on fashion, food, and gifting categories.
✅ Leverage social media ads and in-store activations for brand visibility.
✅ Offer convenient online shopping options with free delivery and exclusive discounts.
✅ Highlight sustainability and community impact to build trust with consumers.
Get the Full Report
These insights only scratch the surface. Download the full YEA Business report for a detailed analysis of consumer behavior, market opportunities, and actionable strategies to boost your Eid 2025 campaign performance.
