It’s that time of year again — time to review the social media trends we expect to shape the upcoming year. Let's discover the social media trends to watch in 2021!
Social platforms are surely set to push their ecommerce offerings further throughout 2021. Facebook launched "Shops" last year for Facebook and Instagram so that businesses could set up a storefront and sell directly from the platform. Shopping and payments are also available through WhatsApp, highlighting the focus on ecommerce for Facebook as well as the plan to integrate its apps. Similarly, Instagram had a bit of a facelift by adding the Shop icon to the home screen surely to drive the habit of using this as the go-to for shopping.
Away from Facebook, TikTok announced a shoppable live-stream experience for Walmart, showing it is trying to identify new ecommerce opportunities. As the Chinese version of their app, Douyin, delivered over $122m in revenue last year, it would make sense that TikTok would be looking to implement those revenue-driving features for other markets.
2. AR/VR on social
Augmented and virtual reality seems to be on every trends list every year and 2021 isn’t any different. While there may not be a huge leap forward from where we are now in the coming year, there does seem to be momentum with AR and VR on social.
Apple’s iPhone 12 is built with LiDAR tech and Snapchat have developed a lens showcasing the capabilities. Facebook has launched a new Oculus headset and they’re also working on AR glasses. Snapchat, the pioneer of AR in social, has also confirmed it’ll invest $3.5m in AR creators. Their Jordan, Ralph Lauren and more recent Levis Bitmoji partnerships potentially open up a new ecommerce trend.
2020 was a big year for TikTok and it’s expected that 2021 will be a continuation of that success, with forecasts of hitting 1B users. The sharp increase in popularity of the app prompted other platforms to roll out similar style features, with Reels launching on Instagram and being added to the home screen, Snapchat testing a vertical scroll for Discover content, and even YouTube experimenting with a rival offering. There is also still the ongoing issue of a sale in the US, or a ban, or neither.
Whether you're looking to tweak your social media strategy or just looking to get caught up with the newest social media trends, these social media trends listed above will certainly help you understand how your customers engage with social media!